It would be incredible if all you needed to apply to make a sale were to collect a lead’s name and email address and send them one email. Unfortunately, that is not the way marketing works. If that is all you are doing to turn leads into customers, then you are probably not making many sales.
The solution is labor intensive but worth the effort. Nurturing the leads you get can help to build trust, overcome objections, and close deals.
Why is Lead Nurturing Necessary?