It would be incredible if all you needed to apply to make a sale were to collect a lead’s name and email address and send them one email. Unfortunately, that is not the way marketing works. If that is all you are doing to turn leads into customers, then you are probably not making many sales.
The solution is labor intensive but worth the effort. Nurturing the leads you get can help to build trust, overcome objections, and close deals.
Why is Lead Nurturing Necessary?
Internet security is a continuous play of cat and mouse. Web designers, programmers, and developers are always working to stay a step ahead of the scam artists and hackers whose intention it is to spoof websites, steal identities, and reveal hacked information online. Search giant Google is at the forefront of the battle, and they are introducing some significant changes to their Chrome browser starting in January 2017.
There is no question that technology has changed the way we do business, both as vendors and as consumers. While we may still have an occasional need to go to a store and stand in line at a customer service desk, a significant percentage of people do their shopping online – and they want their customer service to be available there too. Many companies have integrated customer service into their social media accounts, and some even offer live chat on their websites.
Those are all great options – but they also require you to pay a flesh-and-blood person to be on the other end of those interactions. What if there were another way? That is where chatbots come in.
Social media site Facebook started off as a way for college students to connect with one another. Since its relatively humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. Also, while it was initially meant only for personal use, it has also become a marketing powerhouse for the businesses who use it. In fact, there are very few businesses that can afford to ignore Facebook as a way of reaching potential customers.
Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it is one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one.
That said, no business ever grew simply by holding on to the customers they have. Over time, some customers are bound to leave. It is a regular part of running a business and not something you can avoid. That means that you need to dedicate some of your time and resources to finding affordable ways to attract new customers to your business.
When you own a small business, it can be extremely challenging to find money in your budget for marketing. The good news is that there are plenty of free tools out there that you can use to boost your marketing efforts without spending any money. If you use these, you can free up money in your budget to place targeted ads on social media, or even compete for some choice keywords on Google.
With that in mind, here are the top eight free marketing tools available, along with some tips on how to use them.
When was the last time you updated your website or did an audit of its features? A good site must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It is your responsibility to do what you can to ensure that visitors to your website have a smooth and enjoyable experience that will encourage them to visit again – or to come to your physical location and make a purchase. With that in mind, here are the 25 must-have features that you need on your website.
As a small business owner, you are aware that an effective online marketing plays a vital part in the success of your company. The competition for internet users’ attention is intense, and if you want to make your business stand above the competition, you have to invest in your marketing budget as much as you can. You might not have the money to pay for Google ads or even to pay for Facebook advertising, but that does not mean that you have to settle for mediocre marketing results.
The key to helping your company succeed is to make use of content marketing. “Content is not just words put on a page; It is everything you put out on the web to engage your audience.”
There is no doubt that Facebook is one of the most efficient online marketing platforms for small businesses. Using Facebook Live can be very beneficial for businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to fit in any marketing budget, large or small.
If you want to grow your business, let me share a well-known secret, but overlooked by most. The secret is nothing more than a combination of two things: first, retaining your existing customers (create brand loyalty); and second, attracting new customers. Sometimes business owners put too much emphasis on the latter – but the real key to making your business a success is to find ways to build loyalty with your current customers.